Cartier Bracelet

The Love bracelet (styled L⊝Ve, with the horizontal line inside the letter "O" alluding to the bracelet's locking mechanism) is a famous piece of jewelry designed in 1969 by Aldo Cipullo for the French jeweler Cartier SA.

The bracelet quickly became popular for its provocative (and intentional) resemblance in function to medieval chastity belts.

Cartier (as of 2009) continues to make the bracelets, and has since created other products based on the original bracelet's design, including cufflinks, rings, necklaces and watches, expanding the design into a jewelry line.

In June 2006, Cartier introduced the Love charity bracelet, a version consisting of a silk cord and a golden ring bearing the word LOVE. Cartier donates $150 from the sale of each bracelet to a variety of charities, each backed by a celebrity. The 2009 version of the charity bracelet was promoted by actress Eva Mendes.

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